Study: OS X Lion Adoption Slowing Down

According to Chitika, a search-targeted advertising network and research firm, OS X Lion adoption slowed starting in October

In recent years, Apple has been known for some wildly successful launches. For instance, the iPhone 4S, which launched October 14, achieved 1 million pre-orders during first day availability and even sold out for pre-order at all three U.S. carriers.

Apple's latest Mac operating system, Mac OS X Lion, was no exception when it came to successful launches. Lion, which was released in the Mac App Store on July 20 for $29.99, reached 1 million downloads in one day. According to Apple, users were buying the new OS faster than any other previous OS release. But now, a new study finds that Mac OS X Lion adoption is slowing down.

According to Chitika, a search-targeted advertising network and research firm, OS X Lion adoption slowed starting in October after usage of the new OS had increased at an average rate of 4.05 percent each month from July to September.

Since October, OS X Lion's share among all operating systems has increased at an average rate of 0.98 percent per month, and is at just over 1.5 percent now.

"Apple's 'most advanced' operating system OS X Lion hasn't exactly been their most popular release," said Ryan Cavanagh of Chitika in the company's blog. "According to Apple's Press page, Lion sales were hot over the first few days, even seeing over one million downloads in the first day. However, since then the latest version of OS X has faced criticism from both users and reviewers alike. Lion's adoption rate has been less than stellar, to say the least. While we are seeing consistent monthly growth, Lion isn't taking off the way some had anticipated."

Lion has even failed to match some other versions of OS X. As far as Mac OS X market share goes, Snow Leopard 10.6 sits on top with 56 percent while Leopard 10.5 is at 22 percent, Lion 10.7 is at 16 percent, Tiger 10.4 is at 5 percent and other is at 1 percent.

In late September, Lion's usage share had climbed 14.18 percent. A little over a month later now, it has gained less than 2 percent to 16 percent, while Snow Leopard also continues to increase steadily from 55.5 percent in late September to 56 percent now.
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